Why you should hire a social media manager

Gem PR & Media can improve your social media and manage the day- to-day operation of your accounts.  We know you're busy and social media often is pushed back to take care of your clients. That’s where a social media manager comes in. 

The main role of a social media manager is to represent your business through the various social platforms and engage with your stakeholders. The return on investment comes with his or her know-how, experience, and time. 

If you work with a team, such as ours, you don’t just get the support of just one, but of many. When immersed in the world of social media it’s easier to respond quickly to changes on individual platforms – and to stay abreast of current trends. We know the central Illinois community and manage numerous accounts in the area successfully.

A good social media manager should respond effectively to questions from your stakeholders, create original content, remain informed about best practices and provide feedback after analyzing results. 

If you want a successful social media campaign there must be a strategy, defined goals, and a chance for evaluation. You should expect to engage with your social media manager on a regular basis. He or she should develop a relationship with your key staff and have an opportunity to meet with them to find out about activity within the business so that they can inform your stakeholders. 

Make sure you work with someone who is enthusiastic about social media. And, like I’ve said before, don’t be afraid to ask for samples of work from past clients, this is a good way to evaluate whether he or she has a clear understanding of how social media plays a key part in any marketing plan. It certainly doesn’t hurt to do a Google search of the social media manager and their own social media platforms. Their image is as important as yours. 

Public relations and media outsourcing

Have you ever considered outsourcing your company's communications to a consultancy like Gem PR & Media? Well, if you haven’t, you should. We think you might be surprised at how cost effective it really is. 

Recruitment costs are high; you have to get the word out about the fact you’re hiring, pay for advertising in print or online, sift through resumes, conduct interviews and negotiate a salary, plus benefits. Once you’ve hired your new public relations, marketing, or social media manager you then have to train them, again, this can be costly and extremely time-consuming. After all that, you’re only getting one person for your money. That person may get sick, for example, and then you’re left without the support you need to promote your business successfully.

What a consultancy, like Gem PR & Media, offers is an experienced, knowledgeable, and qualified team right at your fingertips. There’s no such thing as a sick day – because we are not one individual person, but a well-oiled, fully functioning team that gets to know your business as well as you do.

We have a wide skills base, which is difficult to find in one person. And, we’re well connected in the community. We have a network of clients, suppliers, software, and contacts that we can call on when you need something. We can even manage the tender process for you – acting as a go-between so you can concentrate on running your company smoothly.

Outsourcing is a great way to manage your time and finances. Having an expert team on hand to support you, your staff, and your business in the most cost-effective way is the road to success. 

So what’s stopping you?