Are you doing a good job at content marketing?

Essentially, content marketing is creating and distributing valuable, relevant, and consistent content, strategically, to attract and engage with a defined audience – and ultimately, result in a profit.

Content marketing is part of all forms of marketing and includes social media, SEO, PR, inbound marketing, and strategy. Strategy is at the heart of everything we do at Gem PR & Media. It’s the strategy that allows us to meet our goals (and our clients’ goals) – or objectives. SEO, social media, and inbound marketing (which I’ll go into more detail about at another time) all go hand-in-hand. And PR, well, that’s at the core of everything we do.

Business owners, PR and marketing professionals, and those tasked with maintaining an organization’s website or social media platforms often tell me they struggle with content. They get stuck with what to post, how often, and when. It’s not hard to create content, but you need to know how, and where, to find it. However, it does take time and that’s something many of our clients don’t have. That’s also one of the main reasons we created Eighteen21.com, a year ago on September 1st in fact, to provide businesses with a source of content for an extremely reasonable price. Our advertorial features cost just $125 (and that includes a boosting fee for Facebook). We offer a profile piece, ‘My not so 9 to 5’, for $99. Our articles reach thousands of people – and because we don’t publish editions – this isn’t a monthly magazine as the content is loaded almost daily – they are accessible online for as long as Eighteen21.com is in existence.

So, as I said earlier, what we do is content. We create it. But essentially we’re marketing that content to your audience so that you can provide services and products – and remain profitable.

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